During Super Bowl LII Weekend, February 02 – 04, the Minneapolis market posted an average 92.5 percent occupancy level and an average daily USD354.41 rate. As a result, RevPAR jumped a staggering 626 percent compared with the same three days during the previous year.
Among the past eight Super Bowl host markets, only Indianapolis 2012 posted a higher RevPAR increase at 1,082 percent.
“Minneapolis has the third-smallest hotel inventory among the last eight Super Bowl hosts, so expectations were high for performance increases around the game,” said Hannah Smith, consultant, STR. “Those expectations were surpassed as Minneapolis ranked fourth in our analysis of Super Bowl weekend occupancy and rate.”