This announcement underscores the brand’s overarching success, as it now has a total of 189 properties worldwide in less than two years since its launch, making it one of the hotel industry’s fastest growing brands.
SureStay Hotel Group's accelerated growth can be attributed to a number of factors. The brand has become known as a trusted and respected lodging option among travellers, offering them consistent and quality levels of comfort, cleanliness, and a service guarantee, all at an affordable price. The brand has also garnered significant interest among developers in the upper-economy/lower-midscale market because of its competitive fee structure and access to Best Western’s powerhouse brand.
