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In a bid to empower media campaign managers to more effectively driving direct booking revenue for its hotel clients, TravelClick has recently launched media intelligence platform.

The platform integrates proprietary data to ensure the best-informed decisions are made about how to spend and allocate budgets in order to optimise media campaigns, offering customers up to a 77 percent higher conversion rate.

Adarsh Rangaswamy, corporate director, digital marketing, Millennium Hotels and Resorts, commented, "The combination of TravelClick's data usage with digital campaign management has really helped us to go beyond traditional digital campaign management.

This ultimately allowed us to get a clearer picture of how we are doing versus the market and competition and adjust our strategies accordingly when needed."