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Hilton Expansion Brings New Brands to Canada

Hilton announced robust Canadian expansion plans for Canopy by Hilton, Tapestry Collection by Hilton and Tru by Hilton, driven by the region’s thriving tourism industry.

Providing guests with vibrant, unique experiences at different price points, the expanded footprint of Tru by Hilton and the introduction of Canopy by Hilton and Tapestry Collection by Hilton into Canada will offer travellers more options in the country.

Canada has seen an impressive upswing in tourism and in the first quarter of this year, the tourism economy grew nearly four percent.
In a year-on-year comparison, the country experienced an eight percent increase in tourism growth, with overnight arrivals from the US increasing five percent in the first five months of the current year.

Hilton has the largest hotel construction pipeline in Canada with nearly 70 hotels and 8,000 rooms, comprising 22 percent of the total hotel pipeline in market.

“The introduction of Tapestry Collection to a country experiencing a significant rise in tourism is an exciting prospect for a brand still in its early development,” said Jenna Hackett, global head, Tapestry Collection by Hilton. “Our debut in the Canadian market will allow us to reach a new set of guests and offer those who have grown to love the Tapestry Collection brand more opportunities for authentic, independent experiences outside of the US.”