As part of the Today’s Best Western campaign and the Behind the Brands series, which launched earlier this year, Best Western is taking a closer look at Vīb this month.
“Vīb is a modern and upbeat brand that is a timely addition to Best Western’s growing, dynamic portfolio,” said Ron Pohl, chief operations officer, Best Western Hotels & Resorts.
“By offering today’s travellers a boutique hotel experience, complete with unique social engagement and technology integration, the brand is enriching the travel experience and is truly representative of today’s Best Western.”
