This name change will allow the brand and the individual hotels to leverage the global recognition and strength of the Radisson brand. Country Inn & Suites by Radisson is a part of Carlson Rezidor Hotel Group. The consumer-facing changes will be made in stages throughout the first half of this year. Changes will include a new visual identity, updated logo and refreshed marketing and hotel collateral.
“By aligning with our Radisson brands, Country Inn & Suites hotels will benefit from increased name awareness among new and prospective guests, while retaining its brand essence of modern country warmth enjoyed by our current guests,” said Ken Greene, president, Americas, Carlson Rezidor Hotel Group.