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In a bid to reinforce the significance of tourism, South African Tourism (SAT) launched I Do Tourism campaign during INDABA, one of the region's largest tourism marketing events.

Sisa Ntshona, CEO, SAT, pinpointed that the campaign aims to boost domestic tourism in the country by demonstrating its economic and social value.

With tourism contributing three percent to the nation's economy and creating multiple job opportunities, it is crucial for locals to realise how their lives are affected by the industry.

"[…] As South Africans we all have something to gain from the growth and development of our tourism industry that is why our involvement in rallying behind tourism is vitally important.

The continued success of tourism benefits us all," elaborated Ntshona.