Between October 17-26, representatives will be visiting Copenhagen, Gothenburg, Stockholm, Helsinki and Oslo.
Sthembiso Dlamini, chief operations officer, SA Tourism, elaborated, “When we embarked on our first roadshow to the Nordic region in 2017 we gained some key learnings, including the fact that the trade in this region has limited knowledge of what to sell.”
Dlamini added that the aim of this roadshow was to educate the trade in the Nordic region on packaging South Africa for their clients.
The organisation is applying a new model to applications for roadshows this year, ensuring a geographical spread of the products on show.
