Accor has announced the debut of its successful midscale brand Novotel in the Democratic Republic of Congo (DRC).
This follows the signing of three properties during the Africa Hotel Investment Forum (AHIF) which took place in Ethiopia September 23 – 25.
The group has partnered with Compagnie Hôtelière et Immobilière du Congo (CHIC), owned by leading DRC conglomerates, to open Novotel properties in the capital, Kinshasa, and its two major mining centres in the south, Lubumbashi and Kolwezi, introducing a total of 337 keys to Sub-Saharan Africa’s largest country.
The agreement introduces Novotel’s signature relaxed and lively hospitality concept to Africa’s fourth-most populous nation and its most populous Francophone country, capitalising on a surging demand for modern world-class hospitality concepts that meet the needs of its local communities and business travellers.
“With Africa tipped as the next global market and DRC one of the continent’s fastest-expanding economies with an affluent middle class, the time is right to introduce our flagship midscale lifestyle brand in three major growth markets,” said Mark Willis, CEO, Middle East & Africa, Accor. “We are delighted to partner with local expert CHIC to develop Novotel’s presence in this global mining powerhouse, building on the success of the brand in other African destinations and bolstering our accelerated development strategy on the continent.”